Professor of marketing and co-director for the Branding Center in Cheung Kong Graduate School of Business (CKGSB)
Many believe that investing in charitable projects is enough to make a change, but what does it really take to make these projects successful? In her TEDxBeijing talk, Professor of Marketing Zhu Rui shares with us her insights into the world of charity. Professor Zhu offers a pragmatic and innovative approach to philanthropy; which can lead to more effective and prompt results. Learn how economic strategies can help the philanthropic sector to grow while prospering, and what we can do as individuals to support this cause.
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